Madonna’s next album rollout is being tied to a New York City landmark from her early career. In a new announcement, Bilt said it is partnering with the pop icon around the release of Confessions II, due July 3.
As part of the campaign, the company said it will cover one month of studio rent for musicians currently leasing space at The Music Building in Midtown Manhattan. The rehearsal facility, located at 584 Eighth Avenue, is known as one of the places where Madonna spent time while building her career in the early 1980s.
The partnership also includes a limited-edition Confessions II vinyl available to Bilt members, featuring custom artwork and photography by Raphael Pavarotti. Album release events are planned in New York, Los Angeles, and Chicago.
Madonna will also appear on Bilt’s Rent Free game show, where members can compete for rent payments of up to $2,500. The campaign connects the album launch with support for working musicians in the city where her career began.